Work with us: Marketing Freelancer

Wandsworth Council is looking for a freelance Marketing specialist to draft, deliver and monitor the Marketing and Communiations campaign for Wandsworth Arts Fringe (WAF) 2025, with a particular focus on liaising with and supporting marketing activity for artists and companies participating in the festival.

In 2025, Wandsworth is London Borough of Culture, and WAF will be a highlight of the LBOC programme.

Wandsworth Arts Fringe is an open access, multi-arts festival, taking place all over Wandsworth every June. Each year festival showcases hundreds of artists around 150 events, covering all 20 wards of the borough and engaging with approximately 20,000 people.

In 2025, the festival is taking place from Fri 6 – Sun 22 June. 

Role 

The role of the Marketing freelancer will be to plan, deliver and monitor all the marketing actions and post-festival marketing evaluation from 19 November 2024 - 19 July 2025. These include but are not limited to: 

• Take over the artist call out campaign (EOIs close in December 2024)
• Manage callout campaigns for WAF commissions and associate producers across website, social media, email, external listings site and via partner networks
• Manage the registration campaign (Open December 2025 – 16 February 2025)
• Review and finalise event listings on the website after registrations close (16 February – 3 March) and before on-sale (first two weeks of April)
• Draft and distribute press releases to announce: WAF Grants, WAF Commissions, Associate Producers, Programme launch (3^rd week April), programme highlights/thematic/genre press releases to targeted media (i.e. Family/LGBTQIA+/Dance etc) and post-festival – with oversight from LBOC comms team.
• Work with LBOC comms team to ensure that the public ticketing offer is fully functioning on the LBOC website by Wed 23 April 
• Manage creation of WAF content for social media channels and e-newsletters.
• Re-develop our artist toolkit videos to align with the new look and feel
• Liaise with artists to:
• Collate and schedule social media content
• Facilitate media opportunities
• Manage the Riverside Radio broadcast partnership
• Collate images and copy for marketing as required
• Liaise with venues to coordinate venue branding materials, survey cards and print drops
• Work with designers to create printed flyers, posters and advertising collateral
• Plan and launch the public marketing and communications campaign to buy WAF tickets (including pre-booking in key outdoor advertising, digital advertising, media partnerships and distribution of marketing material) 
• Manage design and print for artist material e.g. tote bags etc
• Organise and manage the publicity launch for artists
• Liaise with the Council’s Communications team, especially regarding providing copy for all the council publications, in particular Brightside, Homelife, Headstart and e-Bulletins for the VCS and Enterprise team.
• Monitor and track WAF ticket sales, Google Analytics, Digital advertising etc and produce a post-festival marketing evaluation.

Total fee: £12,000 all inclusive  

WAF Timeline 

Expressions of Interest open: 9 September 2024

WAF Grants applications open: 9 September 2024

WAF Grants applications close: 30 October 2024

Registration and Earlybird opens:  Mon 2 December 2024

WAF Grants announced: mid-December 2024

Expressions of interest close: Thu 12 December 2024

Early bird registration closes:  Thu 9 January 2025, 5pm

Final registration and copy deadline:  Fri 14 February 2025, 5pm

WAF on sale: Wed 23 April 2025

WAF festival dates: Fri 6 to Sun 22 June 2025 

Working conditions 

This post will be line-managed by Arts & Culture / LBOC Marketing and Communications Manager.

We are eager for you to start working on Wandsworth Arts Fringe as soon as possible, until the post-festival evaluation is completed in July 2025. We anticipate you will need to work about 2.5-3 days a week throughout the contract to achieve the brief successfully.

We would prefer if the Marketing Freelancer was able to work from the office in Wandsworth Town Hall on Weds and/or Thursday, to benefit from team contact time. You would be welcome to work from home or the office on any other day that might suit you. 

How to apply 

To apply, please send your CV and covering letter (max 2 sides of A4) to: hannah.hiett@richmondandwandsworth.gov.uk, emphasizing any similar experience you might have as well as your availability.  

Deadline: Thu 07 October 2024 at 10am 

Due to the urgency of this recruitment, we advise that you send your application as soon as possible as we will look at every application as they come in. We reserve the right to close the applications window early should we find a suitable candidate.